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Visual IQ marketing intelligence platform,
or to schedule a demonstration.
Visual IQ marketing intelligence platform,
or to schedule a demonstration.
About the MITX Awards
The largest and most prestigious interactive awards competition in the country, the MITX Awards recognize the most innovative, effective and compelling achievements in the development and implementation of interactive technologies.
“This year’s award winners represent some of the world’s most innovative marketing and creative experts. These companies and individuals help big-name brands connect with their audiences through innovative and non-traditional use of technology,” said Kiki Mills, executive director of MITX.
The largest and most prestigious interactive awards competition in the country, the MITX Awards recognize the most innovative, effective and compelling achievements in the development and implementation of interactive technologies.
“This year’s award winners represent some of the world’s most innovative marketing and creative experts. These companies and individuals help big-name brands connect with their audiences through innovative and non-traditional use of technology,” said Kiki Mills, executive director of MITX.
Winner, 2008 MITX Awards
Category: 2008 Applied Technology
Project: Digital Marketing Analytics Platform
Agency/Creator: Visual IQ for Liberty Mutual
The Challenge
Hill Holliday, one of the nation’s top communication agencies, was looking to provide cross channel media insights and analysis management across multiple media channels for client Liberty Mutual. They were looking for a solution that would provide them with a platform that allowed them to easily extract the marketing intelligence needed to validate and guide their strategy.
Visual IQ Solution
The Visual IQ team worked with Hill Holliday to develop a comprehensive and highly efficient marketing measurement and analytics platform.
Through their adoption of the Platform, Hill Holliday and Liberty Mutual can now merge their silos of mission critical campaign data, allowing them to:
Category: 2008 Applied Technology
Project: Digital Marketing Analytics Platform
Agency/Creator: Visual IQ for Liberty Mutual
The Challenge
Hill Holliday, one of the nation’s top communication agencies, was looking to provide cross channel media insights and analysis management across multiple media channels for client Liberty Mutual. They were looking for a solution that would provide them with a platform that allowed them to easily extract the marketing intelligence needed to validate and guide their strategy.
Visual IQ Solution
The Visual IQ team worked with Hill Holliday to develop a comprehensive and highly efficient marketing measurement and analytics platform.
Through their adoption of the Platform, Hill Holliday and Liberty Mutual can now merge their silos of mission critical campaign data, allowing them to:
1) Understand the relationships between multiple online and offline channels, as well as
2) Easily gain actionable insights into program performance that will ultimately help them optimize the efficiency of their campaigns and customer conversions.
2) Easily gain actionable insights into program performance that will ultimately help them optimize the efficiency of their campaigns and customer conversions.